eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kristen Grace

Marketing Manager, Digital Customer Experience, Residential & Power Products Kohler

Kristen Grace, Marketing Manager, Digital Customer Experience for Home Energy at KOHLER, Co. is responsible for reducing friction in the [end] customer journey by developing, and implementing strategic initiatives for highly seasonal, retail brands. In her role, she works relentlessly across all levels to put the customer at the center of world class experiences. Ms. Grace joined KOHLER in 2013 to drive digital merchandising for Kitchen & Bath and build an online ecommerce business. She was promoted to take the lead on Kohler.com as it began to sell direct to consumers, including the site redesign that launched in fall of 2022. Prior to KOHLER, Co., Ms. Grace led as a high-impact leader to streamline brand experiences in the name of customer delight, sales, and profitability. She has nearly 20 years of B/D2C, B2B, Ecommerce, omnichannel and digital marketing experience and a passion to make things work and sell online.

Check out the incredible speaker line-up to see who will be joining Kristen.

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