eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Kevin Moffitt, Chief Retail Officer at Office Depot
Office Depot Logo

Kevin Moffitt

Chief Retail Officer
Office Depot

Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda

Day One – Tuesday, February 23 2021

Tuesday, February 23rd, 2021

2:30 PM C-Level Chat: Becoming More Convenient And Efficient For Today’s Retail Customer

In a world where customers are hesitant to go in store, retailers must explore new ways to bring convenience and efficiency to their customer, knowing that shopping patterns and customer behaviors have changed. Hear how a group of industry leaders have transformed their company to:

  • Recognize that the economics for the online business are changing daily
  • Set growth expectations around new initiatives that are focused on convenience 
  • Measure programs effectively and evaluating; whether you need to use new KPIs or metrics
  • Think about the impact on different channels and how your attribution models may need to change
  • Identify how standard measurements may change for online v. offline when adding more convenience-focused initiatives such as BOPIS, ship to store, etc.