Kevin Gordon

Director of Marketing & Business Development Techblocks

Kevin Gordon's professional narrative is a fascinating blend of technology and marketing expertise, summarized by his one-liner "Born in Technology, Raised in Marketing". His journey began at a young age with a passion for technology, leading to early achievements in website building and computer repair certification. This foundation paved the way for over twenty years in IT and marketing-technology related fields, where Kevin led software development teams, crafting impactful user experiences for major retailers in North America. Transitioning into marketing and business development, Kevin applied his technical skills across various sectors, including retail, startups, and financial services. This shift showcased his adaptability, application of forward-thinking technology, keen market insights, and a data-driven approach towards go-to-market strategy. Kevin has successfully lead e-commerce and marketing departments at major retailers, leading to 500% incease in e-commerce BFCM sales, substantial growth in conversion rate, and average basket size by focusing on user experience and data-driven advertising. In his role as the Director of Marketing and Demand Generation at TechBlocks, Kevin is a key figure in a company renowned for its innovative approach in digital commerce and custom software development. TechBlocks, distinguished for its transformative solutions for mid-market and enterprise companies, has earned trust from notable clients like Michael's, American Express Global Business Travel, and Conn's HomePlus. Specializing in e-commerce, as a certified BigCommerce Agency Partner and BigDev Certified Development Partner, TechBlocks excels in creating operationally efficient platforms that cater to modern consumer needs. The company leads in Headless and Composable commerce solutions, skillfully blending technology with creativity to anticipate and shape future digital trends.