Kendal McMullen | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kendal McMullen

eCommerce Manager Global Healing

Kendal, eCommerce Manager at Global Healing, a health and wellness company, has developed her marketing philosophy through an obsession with the customer experience. Regardless of market or vertical, customers are savier than ever and deserve to be well informed buyers. After all, an educated customer is your greatest marketing asset. By using omnichannel data to see through the customer's perspective, Kendal has been able to connect with the individual purchaser far before the initial transaction. Kendal understands we live in an omnichannel world and to truly build your brand and foster community, loyalty, and advocacy, the focus should live in the experience an individual has with your brand. At Global Healing, Kendal, and her team, have pushed the 26 year old company into the spotlight as a source of truth in the health and wellness space through a variety of intentional touches, creative and tailored messaging.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel Discussion: How Convenient! Meeting The Customer Wherever They Are to Exceed Their Expectations

  • Acknowledging customers don’t care which channel they use, as long as their experience is quick, easy & convenient
  • Making strides to better connect the digital and the physical retail environment to so you can offer more flexible and frictionless experiences
  • Thinking strategically about the entire journey and eliminating customer pain points
  • Creating strong alignment across all business units as well as constant iteration to take into account changing customer needs

Check out the incredible speaker line-up to see who will be joining Kendal.

Download The Latest Agenda