/* Agenda 2 Styling Updates */ Kelley Lawson | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kelley Lawson

GM, eCommerce Everlane

Mon, February 24th: Summit Day (Retailer Only)

3:05 PM Keynote Panel: The Impact of AI on Search and Search Ad Spend

  • Exploring how AI technologies are revolutionizing search algorithms and user experience in e-commerce 
  • Analyzing the impact of AI-driven search optimizations on conversion rates and customer engagement 
  • Discussing strategies for maximizing search ad spend efficiency through AI-powered targeting and personalization 
  • Reviewing best practices around successful integration of AI for search performance

Check out the incredible speaker line-up to see who will be joining Kelley.

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