Kelley Lawson

GM, eCommerce Everlane

Kelley Lawson is the General Manager of eCommerce for Everlane, a leading consumer-direct apparel brand focused on developing high-quality products through ethical and sustainable sourcing. At Everlane, Kelley is reshaping the consumer journey through media and promotions designed to attract high value customers and delight loyal shoppers. By blending proprietary analytics with tailored digital experiences, Everlane has shifted its digital acquisition to better balance growth and profitability in a challenging economy. Prior to Everlane, Mrs. Lawson held executive positions at Designer Shoe Warehouse and Cost Plus World Market.