Katy Katz

Head of Digital Marketing & E-Commerce Basic Fun!

Katy Katz is the Head of Digital Marketing and E-Commerce for Basic Fun! - a global toy distribution company with a large portfolio of household name-brands including Littlest Pet Shop, Care Bears, Tonka, Lite Brite, and K’Nex. Katy has nearly 20 years of interactive marketing experience spanning across retail, tech, software, fashion and many B2B industries. She is a sought-after marketing speaker on topics including social media, content marketing, and brand storytelling and has been featured in numerous trade journals and publications. A big kid herself and the mother of three, Katy is thrilled to be playing the day away in the toy and game industry where she gets to use her diverse marketing skillset to amplify newstalgia with the Basic Fun! team.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

8:40 AM Keynote Panel: From Funnel To Hourglass: Marketing Strategies For The Non-Linear Customer Journey

Examining how Gen Z has disrupted the traditional marketing funnel with their unique priorities, influences, and tech preferences
Exploring the shift towards a non-linear customer journey where post-purchase experiences play a more pivotal role, necessitating a more holistic approach
Discussing new marketing strategies tailored to engaging Gen Z throughout their dynamic customer journey, emphasizing continuous interaction and personalization
Leveraging digital tools and analytics to enhance customer satisfaction and loyalty

Check out the incredible speaker line-up to see who will be joining Katy.

Download The Latest Agenda