Katie Lefkowitz | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Katie Lefkowitz

CEO & Founder Harken Sweets

Katie Lefkowtiz is the founder and CEO of Harken Sweets, the superfood-infused candy bar that is 100% plant-based and made without sugar added. The brand was born when Katie, a former COO of Caulipower and lifelong Snickers fanatic, sought to create a truly milk-style chocolatey coating reminiscent of classic candy bars after a diagnosis related to colon cancer, which put gut health at the forefront of her life and forced her to give up traditional candy. Determined to find alternatives that measured up to her favorites, she began experimenting with ingredients that promote gut health. She created Harken Sweets—which is non-GMO project verified, plant-based vegan chocolate made from dates and oat chocolate while still boasting unmatched taste—as a way for consumers to “harken” back to the nostalgic candy they grew up eating.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

1:00 PM KEYNOTE PANEL: How To Cultivate A Company Culture That Embraces Disruption and Fosters Innovation

  • Fostering a culture where employees feel comfortable sharing ideas and concerns, Establishing clear channels for open communication 
  • Implementing a reward system that acknowledges and celebrates innovative thinking 
  • Investing in continuous learning and development programs to nurture a culture of curiosity and personal growth 
  • Encouraging executives and managers to actively participate in brainstorming sessions, pilot programs, and team collaborations 
  • Embracing a fail-fast mentality where employees feel empowered to test new ideas 

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda