Katia Hererra | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Katia Hererra

Director, eCommerce, Performance Marketing Sourcebooks

Monday, February 24: Search & Performance Marketing Summit (retailer only)

3:10 PM Keynote Panel: The Impact of AI on Search and Search Ad Spend

  • Exploring how AI technologies are revolutionizing search algorithms and user experience in e-commerce 
  • Analyzing the impact of AI-driven search optimizations on conversion rates and customer engagement 
  • Discussing strategies for maximizing search ad spend efficiency through AI-powered targeting and personalization 
  • Reviewing best practices around successful integration of AI for search performance

Check out the incredible speaker line-up to see who will be joining Katia.

Download The Latest Agenda