Katherine Longest

Senior Director of Growth Marketing OSEA Malibu

Day Two: Wed, February 26th: Customer-Centric Retail & Disruptive Innovation

Develop compelling and authentic content tailored for TikTok's audience and trends.
Utilize TikTok's advertising platform to amplify reach and engagement through targeted campaigns.
Foster community interaction and virality through strategic use of hashtags and challenges.
Analyze performance metrics to refine and optimize both paid and organic TikTok strategies for maximum impact.

Check out the incredible speaker line-up to see who will be joining Katherine.