eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Kat Berman, Head of Global Sales Enablement at Selligent Marketing Cloud
Selligent Marketing Cloud Logo

Kat Berman


Head of Global Sales Enablement
Selligent Marketing Cloud

Check out the incredible speaker line-up to see who will be joining Kat.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


9:10 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

11:20 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

2:30 PM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


1:00 PM Private Lunch Hosted By Selligent: Your Biggest Email Personalization Opportunities Aren’t As Challenging As You Think

Join Selligent’s Kat Berman for this workshop where she’ll share a very specific set of data and content dimensions you need to be focusing on to get the most from your email program. Hint: You don’t have to make your emails 1:1 to drive a marked impact in engagement, loyalty and conversions. Most brands can realize their highest gains from the limited assets they have in front of them today. This session will require audience participation as we evaluate emails to see if they make the consumer-first personalization cut. 
  
All session attendees will be offered a complimentary assessment of their own emails after the event.