eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

JP Knab, CMO at Overstock.com Retail
Overstock.com Retail Logo

JP Knab


CMO
Overstock.com Retail

Check out the incredible speaker line-up to see who will be joining JP.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


9:30 AM Keynote: Using Marketing Technology To Drive Better Customer Experience

Over the past several years, Overstock, a top 100 online retailer, has stripped out its previous marketing tech stack and developed a new stack that enables industry-leading personalized experiences. In this session, Overstock’s CMO will take you through their journey to fully understand why they’ve built a personalization focused marketing stack and how this has generated a better customer experience. This keynote session will address:

  • Developing a marketing tech stack for real-time personalization
  • Building a team for the future of marketing
  • Driving a better customer experience