eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
John Panighel
Director, eCommerce Marketing Spin MasterDay One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM Panel: Brand Marketing + Performance Marketing: Combining The Two For Exponential Success
- Determining how the two can play off each other and fuel each other
- Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts
- Creating integrated marketing strategies that leverage the strengths of both disciplines
5:05 PM Case Study: Optimizing ROAS on AMS (Amazon Marketing Services)
- Staying on top of the new tools, promotions and advertising strategies that become available
- Optimizing all of the tools that Amazon offers
- Investing in the platform in order to get a return
- Using PPC on Amazon (looking at becoming a sponsored brand or a sponsored product) in addition to their free tools
- Adding coupons to your listing to help generate traffic
- Taking full advantage of your listing/s on the platform
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest Agenda