Brett Bardsley

VP of Advertising and Digital Marketing Pattern Inc.

Brett Bardsley leads the advertising, content development, and creator services for Pattern's hundreds of partners. Prior to joining Pattern, Brett led both the Sonicare and Norelco brands for North America, and oversaw global product development for Amsterdam-based Philips. He holds an MBA from Connecticut School of Management and a B.A. in Communications from Brigham Young University.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

12:55 PM KEYNOTE PANEL: Creative is The New Ad Targeting: Getting Cut-Through In An Age of Declining ROAS

Developing creative strategies that resonate emotionally and intellectually with target audiences
Utilizing storytelling and narrative techniques to engage and captivate viewers
Incorporating interactive elements and user-generated content to increase engagement
Continuously testing and iterating creative concepts to optimize performance and maintain relevance

Check out the incredible speaker line-up to see who will be joining Brett.

Download The Latest Agenda