Johanna Morlock-Abbasi

Assistant Director, Email & SMS The Bradford Exchange

Johanna Morlock-Abbasi is an accomplished multi-media marketer with over 18 years of experience in eCommerce, acquiring, converting, and monetizing customers. She has a proven history of establishing strong digital strategies that deliver bottom-line results. Johanna's passion lies in unlocking the power of data to understand customer behavior and drive growth through Email and SMS. Throughout her career, she has consistently delivered impressive results, from implementing new offline to online strategies that generated millions in annual revenue while engaging and converting them into online customers. She flourishes in collaborative environments, turning data into actionable insights that empower teams to make strategic decisions.

Monday February 24: Customer Loyalty Summit (retailer only)

4:00 PM Keynote Panel: Mastering Marketing Mix: What’s the Ideal combo of Email, Text, and Direct Mail for Optimal Engagement?

Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates
Analyzing consumer preferences and behaviors to determine the optimal balance of channels
Discussing effective methods for synchronizing messaging across channels
Providing insights into measurable results in marketing campaigns using this integrated approach

Check out the incredible speaker line-up to see who will be joining Johanna.

Download The Latest Agenda