Joe Pfeifer

E-Commerce Director Sommsation

Joe Pfeifer is an accomplished E-commerce Director at Sommsation, where responsibilities include overseeing online retail strategies since February 2023. Previously, Joe held the position of E-commerce Manager at Tin Building by Jean-Georges and managed operations for HelloFresh, focusing on product launch and market analysis. Joe's experience also includes significant roles at Hopsy as Director of Beer and Market Development, where national expansion and brewery partnerships were key achievements, alongside a tenure as Head of Retail. Early career experience at Bounty Hunter Rare Wine & Spirits as a Wine Bar Manager contributed to sustainable sales growth and the development of e-commerce wine club initiatives

Monday, February 23: Summit Day

8:40 AM Search: Keynote Panel Discussion: Balancing Your Search Efforts: Keeping Up with Traditional Search While Optimizing for AEO (Answer Engine Optimization)

Online shoppers expect instant, accurate answers every time they search—whether browsing through Google or tapping into AI-powered engines. With new technologies reshaping discovery, retailers face the challenge of excelling in both traditional search and the evolving realm of Answer Engine Optimization (AEO). In this session, leading search strategists reveal how to balance proven SEO best practices with innovative AEO techniques, ensuring retail brands remain visible, authoritative, and ready for the next wave of digital consumer behavior by:

Staying on top of updates from Google and Meta to keep up with their evolving priorities
Shifting focus to how LLM’s are completely changing how customers discover you
Prioritizing rich content over keywords to show up in AEO searches
Balancing the priorities of traditional search engines and LLM’s to make sure you’ve account for both

Check out the incredible speaker line-up to see who will be joining Joe.

Download The Latest Agenda