eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Joe Grusman, GM, eCommerce Marketing at Zappos Family of Companies
Zappos Family of Companies Logo

Joe Grusman

GM, eCommerce Marketing
Zappos Family of Companies

Check out the incredible speaker line-up to see who will be joining Joe.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

12:35 PM Keynote: Zappos’ Evolved eCommerce Strategy For Shoppers Who Seek Experiences

To mark the 20th anniversary of Zappos, Joe Grusman and team went backwards: all of a sudden, Zappos’ homepage was a throwback to 1999.  When retailers are trying all the latest and greatest tech, why do this? What could it lead to? The results: 8% YOY traffic from Twitter—with social networks abuzz, and engagement intact, Grusman and his team are proving that their new zeitgeist of engagement versus transactions are leading to a halo effect. Join Joe, who oversees all of eCommerce Marketing for Zappos, as he showcases how to use data to build out unique eCommerce marketing that leads to transactions (and into today’s currency, not 1999!).