Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
To mark the 20th anniversary of Zappos, Joe Grusman and team went backwards: all of a sudden, Zappos’ homepage was a throwback to 1999. When retailers are trying all the latest and greatest tech, why do this? What could it lead to? The results: 8% YOY traffic from Twitter—with social networks abuzz, and engagement intact, Grusman and his team are proving that their new zeitgeist of engagement versus transactions are leading to a halo effect. Join Joe, who oversees all of eCommerce Marketing for Zappos, as he showcases how to use data to build out unique eCommerce marketing that leads to transactions (and into today’s currency, not 1999!).