Joe Ball

4 rounds, 25 minutes each 

Table 1:  

Moderator: Executive, Ad.net

Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 

Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 

Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 

Table 5: How can online retailers balance driving performance growth through both paid search and SEO in 2025?

This discussion will focus on how Paid Search & Organic Search can work cohesively together in 2025.  

• What are the key challenges that online retailers have faced through 2024 when trying to balance paid search & SEO in an ever-changing Search landscape?  
• When does it make most sense to invest in one channel or the other to find incremental performance growth 
• How the two channels work together cohesively to offer benefits t one another  
• Discussing advanced reporting solutions to support a less manual approach to testing and learning  
• Are AdAi tools the future in this space, and what results are they delivering for clients today  
• Case study showcasing the successful integration of Paid & Organic search to drive growth 

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal

4 rounds, 25 minutes each 

Table 1:  

Moderator: Executive, Ad.net

Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 

Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 

Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 

Table 5: How can online retailers balance driving performance growth through both paid search and SEO in 2025?

This discussion will focus on how Paid Search & Organic Search can work cohesively together in 2025.  

• What are the key challenges that online retailers have faced through 2024 when trying to balance paid search & SEO in an ever-changing Search landscape?  
• When does it make most sense to invest in one channel or the other to find incremental performance growth 
• How the two channels work together cohesively to offer benefits t one another  
• Discussing advanced reporting solutions to support a less manual approach to testing and learning  
• Are AdAi tools the future in this space, and what results are they delivering for clients today  
• Case study showcasing the successful integration of Paid & Organic search to drive growth 

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal

2 rounds, 25 minutes each 

Table 1:  

Moderator: Executive, Ad.net

Table 2: Google Shopping Masterclass 

Bidnamic powers hundreds of the fastest growing retailers globally, in this interactive session, Ingvar Kraatz and Keelan Dumien will share the best strategies and approaches used to maximize revenue   

Moderator: Ingvar Kraatz, COO, Bidnamic 

Retail Moderator: Keelan Durnien, Director of Digital Marketing, Hershel Supply Co. 

Table 3:

Moderator: Ben Thomson, European President, My Biz Niche 

Table 4: Forget Vanity Metrics; How to Reach New Customers & Drive Sales through Influencer Marketing

Influencers; they’re everywhere, and as a rapidly evolving space, there’s a lot of competing wisdom on best practices for brand safety, creator compensation models (CPA, CPC, gifting), what success looks like and how to measure it. While most retail brands have explored some form of influencer strategy to find new customers and drive sales, few have succeeded to scale efficiently. 

It doesn’t have to be this way. Join us for a discussion on how an optimized influencer strategy can lead directly to brand safe, efficient & measurable new customer growth.

Moderator: Aubrey Gutierrez, Sales Manager, Commerce & Paul Valker, Sales Director, Commerce, Connexity 

Table 5: How can online retailers balance driving performance growth through both paid search and SEO in 2025?

This discussion will focus on how Paid Search & Organic Search can work cohesively together in 2025.  

• What are the key challenges that online retailers have faced through 2024 when trying to balance paid search & SEO in an ever-changing Search landscape?  
• When does it make most sense to invest in one channel or the other to find incremental performance growth 
• How the two channels work together cohesively to offer benefits t one another  
• Discussing advanced reporting solutions to support a less manual approach to testing and learning  
• Are AdAi tools the future in this space, and what results are they delivering for clients today  
• Case study showcasing the successful integration of Paid & Organic search to drive growth 

Moderator: Matt Shenton, Associate Director & Joe Ball, Executive Director of SEO, Croud 

Table 6:  

Executive, Brave Solutions 

Table 7:

Executive, Adeptmind

Table 8:

Executive, ResultFirst

Table 9:

Executive, Akamai

Table 10:

Executive, Optiversal