Jiake Liu | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jiake Liu

Co-founder and CEO Outer

Jiake launched Outer in 2018 as a way to redefine the approach to outdoor furniture – both the shopping experience and product offering itself through eco-friendly practices and materials paired with the ability to make both beautiful and durable furniture. Jiake’s vision for Outer is for each customer to live more of life outside and make the experience of being outdoors effortless and more enjoyable. Coming from a tech and software background, Jiake previously founded ProspectWise, a venture backed startup to help local small businesses adopt technology solutions. He is also an active angel investor in Los Angeles, passionate about helping early-stage startups.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

2:40 PM Track 5: Fireside Chat: The Evolution of Global Talent in 2025

Global ecommerce talent has evolved impressively in the last few years. In a push for profitability, companies are increasingly looking for global talent for increased efficiency. Up until recently, most ecommerce operators would typically only leverage offshore talent for tasks such as data entry, virtual assistant, customer service, etc. Moreover, ecommerce companies that manufacture goods in China usually just have a supply chain team over there. Today, the global talent pool is able to supplement if not replace most if not all roles in the US. Going forward, global teams will be leaders in the ecommerce industry both for high growth and sustainable profitability.

  • Learnings from interviews with 100 outsourced ecommerce talent.
  • Learnings from building an ecommerce team in Shenzhen, China.
  • How AI will bridge the gap even more.

Check out the incredible speaker line-up to see who will be joining Jiake.

Download The Latest Agenda