February 24 - 27, 2020
JW Marriott, Palm Springs, CA
Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
11:05 AM Keynote: You Can Have It All! How Stella & Dot Is Digitally Transforming While Staying True To Its Community
- Rolling out rebranding in a fast-paced, digital environment: What are the need to haves vs. the nice to haves?
- Mapping out a brand’s differentiators: How obvious do you need to make them in a competitive retail environment?
- Reviving brand and affinity— how it may have been lost, and the steps needed to attract new and woo back old customers
- Teaching the classic traits of successful entrepreneurs to your associates, and how to encourage building an extraordinary life