Jessica Herrin

CEO & Founder Stella & Dot Family of Brands

Jessica Herrin, Author, CEO and Founder of Stella & Dot, is a serial entrepreneur who previously co-founded WeddingChannel.com, the world’s leading wedding site. With a vision to create a new kind of company that would offer today's busy woman a career alternative, Jessica wanted to use her savvy to help solve the modern woman's dilemma: achieving success and balance through a career you love. Never one to go with the status quo, Jessica felt that the typical home-based business just didn't deliver. With lackluster product, high pressure sales tactics, and old school marketing methods, inventory was ending up in people's closets with little profit in their pockets. 

Jessica's vision called for an entirely new concept that could guarantee women flexibility, reward, style, profit and fun. With an irresistible product and exceedingly personal service, a proven formula for passionate earning and personal success was born.  In 2007, Jessica built a world class team including esteemed advisor Mike Lohner, sales guru Danielle Redner and Blythe Harris as partner and Chief Creative Officer. Jessica and Blythe named Stella & Dot after their beloved grandmothers.

In 2014, Jessica launched the Stella & Dot Family Brands, broadening the impact and mission to give every woman the means to style their own life. Growing beyond the flagship accessories brand of Stella & Dot, the Family of Brands allows women to follow their personal passion to create a flexible social selling business opportunity just right for them as an Independent Business Owner. Introducing; KEEP Collective, an innovative charm concept on leather wrap bracelets, metallic bangles and necklaces exclusively sold by KEEP “Designers”; and EVER, a revolutionary, high performance skincare regimen based on a proprietary complex from an ancient botanical that delivers measurable results within 30 days, exclusively sold through “Specialists.” The Stella & Dot Family Brands expands the company’s mission to impact more women while revolutionizing the earnings opportunity for current Stella & Dot’s Stylists. With a commitment to innovation and continuous improvement of the earnings opportunity, the integrated Stella & Dot Family Brands’ product range and compensation plan is game changing. 

In May 2016, Jessica released her first book: “Find Your Extraordinary: Dream Bigger, Live Happier, and Achieve Success on Your Own Terms” with Crown Publishing. Jessica has been recognized for her entrepreneurial accomplishments and her passion in such national outlets as Oprah, Inc. Magazine (Stella & Dot was named one of the fastest growing private companies of the year for 2010 and 2011), Fortune, New York Times, Wall Street Journal, InStyle, Glamour magazine and more. Stella & Dot was recently recognized at the 2012 Accessories Council Excellence Awards for Retail Innovation. In 2010, she created the Stella & Dot Foundation, raising over $2 Million to-date towards creating positive change in women's lives through education and economic empowerment and raising awareness for Breast Cancer and Autism. She earned a degree in Economics from Stanford University and attended the Stanford Graduate School of Business. Winner of the 2011 Ernst and Young Entrepreneur of the Year Award, Jessica is also an active member of the Young Presidents Organization (YPO).  Additional awards include 2010 Top Ten Female Entrepreneurs from Inc. Magazine, 2012 Top Ten Female CEOs from Inc. Magazine and 2012’s 40 Under 40 and Most Admired CEO lists from the San Francisco Business Times. Herrin lives in the San Francisco Bay area with her family.