eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Jessica Herrin, CEO & Founder at Stella & Dot Family of Brands
Stella & Dot Family of Brands Logo

Jessica Herrin


CEO & Founder
Stella & Dot Family of Brands

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


11:05 AM Keynote: You Can Have It All! How Stella & Dot Is Digitally Transforming While Staying True To Its Community

Stella & Dot consists of a network of 30,000 entrepreneurial women, hosting gatherings to sell costume jewelry and accessories. And while this traditional model continues to thrive, Jessica Herrin, CEO of the Stella & Dot Family Brands, recognizes the need to always be one step ahead. Learn from Jessica, an Entrepeneur of the Year award winner, as she walks through her vision to digitally transform the company, while still cultivating the community, supporting its small business owners:

  • Rolling out rebranding in a fast-paced, digital environment: What are the need to haves vs. the nice to haves?
  • Mapping out a brand’s differentiators: How obvious do you need to make them in a competitive retail environment? 
  • Reviving brand and affinity— how it may have been lost, and the steps needed to attract new and woo back old customers
  • Teaching the classic traits of successful entrepreneurs to your associates, and how to encourage building an extraordinary life