Jenny Gilcrest

VP of Customer Success Skout's Honor

As SVP at Skout’s Honor, Jenny provides strategic leadership across marketing, product development, sales, distribution, and customer experience, driving the company’s growth and expansion. A founding team member, she has been instrumental in shaping Skout’s Honor into a leading pet specialty brand known for its innovative, life-changing products. Jenny plays a key role in high-level business strategy, overseeing brand positioning, market development, and cross-functional initiatives that strengthen the company’s competitive edge and unlock new opportunities across channels and categories.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Ezra Cohen, E-commerce Content Strategy Representative, Colavita

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Pending Topic

Pinny Gniwisch, President, Delmar Jewelry

Topic 4: Topic pending

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: The Pet Industry - Why is this sector so recession proof and how can you capitalize on its key learnings?

The pet industry is unique in its resilience to economic recessions and downturns. In comparison to other consumer goods and services, the pet industry has held up remarkably well during recent market declines.

Ashley Newman, Director of Marketing + Communications, ZippyPaws

Jenny Gilcrest, VP of Customer Success, Skout’s Honor

Check out the incredible speaker line-up to see who will be joining Jenny.

Download The Latest Agenda