Jenn Volk

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

Bringing a legacy brand to life on Digital -- How do we overall tell the H&M brand story and bring the H&M brand to life digitally?
Using digital features and experiences to showcase your brand pillars (i.e., fashion, inspiration, fun, customer promise, value)
Key examples and resuwlts those examples drove (engagement / increase in conversion from get the look feature, new campaign pages, new editorial experience)
Creating an amazing omni channel brand building moment through unique store activations

Check out the incredible speaker line-up to see who will be joining Jenn.