Jeff Watton

Co-CEO Yandy.com

Jeff Watton joined Phoenix-based, ecommerce giant, Yandy.com as Chief Financial Officer in 2016.  Jeff has served as the company’s Co-CEO since September 2017.  In the Co-CEO role, Jeff is responsible for the company's operations, financial growth, and relationship management of stakeholders. Jeff has worked to improve merchandising metrics, deliver customer service excellence, drive efficiencies in fulfillment operations and perform financial management of Yandy.  Jeff has executive oversite of key departments within Yandy including merchandising, accounting, fulfillment, customer service and human resources.

Jeff has eight years of industry experience and is no stranger to driving ecommerce growth. Prior to joining Yandy, Jeff served as Vice President of Finance at Spiritual Gangster, a leading yoga apparel brand. He also served as Senior Manager of Finance for Tallwave, a consulting agency for technology companies, and as a Professor of Finance at Grand Canyon University.

Jeff attended the University of Nebraska-Lincoln where he received a Bachelor of Science in Civil Engineering, a Master of Business Administration with an emphasis in finance and a PhD all but dissertation (ABD).  Jeff is a Certified Financial Analyst (CFA).  Jeff resides in Phoenix with his wife, son and daughter.