eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Jeff Burchett, VP, Creative at Custom Ink
Custom Ink Logo

Jeff Burchett

VP, Creative
Custom Ink

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020

2:35 PM Keynote: Evolving For Success: The Human Side Of Performance Marketing

Over the last decade, the changes to performance marketing—especially for eCommerce companies—have been immense and heavily driven by technology. Teams are strengthened by powerful tools that allow them to achieve new levels of surety, attribution, and ultimately performance than ever before. However, not everyone on the team has access to the tools, background, or even the inclination to become a performance marketer. So how, then, do you transform a whole team, not just their marketing stack, to embrace and achieve new levels of marketing performance? This keynote discussion will address:

  • How Custom Ink has embraced performance marketing as a cultural norm
Focus on performance beyond channels
Reframing the conversation about what constitutes good work
Reframing performance, testing, etc., as fundamentally creative endeavors in need of creative solutions
  • How Custom Ink has focused on business acumen
  • Radical transparency into performance pushed deep down into teams
  • Regular conversations with teams and individuals about business performance, channel performance
  • Ongoing, formalized training for all to significantly deepen business and financial knowledge
  • How Custom Ink works to manage teams through change
  • Taking the team’s pulse quarterly
  • HPT and the culture of radical candor
  • Success is the biggest motivator for accepting change

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:00 PM Checklist Panel: What’s Next In Story-Selling: A Content Creators Checklist

This workshop styled panel will walk you through a content checklist!  If you’re interested in managing content more effectively, developing engaging content or enhancing your current program, this interactive panel is for you! 

  • Connected devices: Thinking about content in the context of consumer devices 
  • Connecting the dots between how customers want to interact with content, and what opportunities can emerge for marketers 
  • Focusing on where your customer is located for mobile content
  • Injecting product suggestions with the moments that matter in their lives