Jaysen Gillepsie

VP of Product Marketing and Insights RTB House

Monday, February 24: Search & Performance Marketing Summit (retailer only)

Exploring how AI technologies are revolutionizing search algorithms and user experience in e-commerce
Analyzing the impact of AI-driven search optimizations on conversion rates and customer engagement
Discussing strategies for maximizing search ad spend efficiency through AI-powered targeting and personalization
Reviewing best practices around successful integration of AI for search performance

Embrace digital transformation to engage with younger demographics effectively.
Innovate product offerings and brand messaging to resonate with modern consumer values.
Utilize social media and influencer partnerships to amplify brand relevance and reach.
Foster authenticity and transparency to build trust and loyalty among younger consumers

Fostering emotional connections with your customers through surprise and delight initiatives
Setting your brand apart from the competition through unexpected initiatives and personalized experiences
Shaping positive brand perceptions and boosting customer satisfaction and long-term brand affinity with unique and fun customer experiences

Fostering a culture where employees feel comfortable sharing ideas and concerns, Establishing clear channels for open communication
Implementing a reward system that acknowledges and celebrates innovative thinking
Investing in continuous learning and development programs to nurture a culture of curiosity and personal growth
Encouraging executives and managers to actively participate in brainstorming sessions, pilot programs, and team collaborations
Embracing a fail-fast mentality where employees feel empowered to test new ideas

Check out the incredible speaker line-up to see who will be joining Jaysen.