February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Chief Customer Officer
TV remains the most broad-reaching medium for putting your brand in front of customers. Yet until now, it has been difficult to measure its effectiveness in achieving tangible results. TV viewership data now helps marketers connect the dots between their brand's TV ad exposures and business outcomes, both offline and offline. Alphonso's chief customer officer will walk through success stories demonstrating how brands across multiple retail and e-commerce segments are using TV data to understand which creatives, networks and dayparts are best driving traffic, sales and conversions, and optimizing their media mix across TV and digital platforms.
This session will cover:
• TV Data-driven media planning: knowing what your high-value customers watch on TV, and where else to find them: creating granular TV audience segments and targeting them across all medums.
• Competitive analysis and conquesting: A new twist on the old judo trick of using your compeitor's weight against them: knowing when and where they spend their TV dollars and pinpointing their audience with your brand's message
• Omnichannel excellence: How TV data enables maximum optimization of campaigns and spend across TV, digital and social
• Closed-loop attribution - Connecting the dots between TV ad exposures and and transactions, then re-calibrating campaigns with actionable data