Jarah Burke | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Jarah Burke

Group Director, Fashion Power Digital

As Co-Founder of Power Fashion, Jarah innovates scalable omni-channel performance marketing strategies, testing and analytics. Jarah specializes in data-driven 'outside the box' thinking to achieve outstanding results while maintaining brand voice and brand value across the digital and retail landscape. She is known for her whimsical, yet spot-on analogies and high standard of excellence to build trust and drive success

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Panel: Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success

  • Discussing the effectiveness of incrementality as a retail media metric 
  • Understanding how to more accurately measure incrementality fir better ROI and business growth 
  • Sharing case studies and industry examples where prioritizing incrementality has led to successful outcomes in RM 

Check out the incredible speaker line-up to see who will be joining Jarah.

Download The Latest Agenda