Ben Dutter | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ben Dutter

Chief Strategy Officer Power Digital

Ben Dutter is the Chief Strategy Officer at Power Digital, a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. With over a decade of experience in marketing and analytics, Ben identifies and executes new marketing strategies, develops business playbooks and products and works across all departments to optimize strategy for Power Digital.

Drawing on his extensive expertise working with brands across nearly every vertical and category, ranging from CPG and fashion to SaaS and travel, Ben has been integral in driving results for Power Digital and its clients. He has been featured in publications including AdExchanger, Digiday and Media Post. In addition to his knowledge of overall business strategy, Ben has planned and managed billions of dollars of global ad spend for clients such as LinkedIn, Amazon, Mailchimp, Oura Ring, Skechers and Facebook. Beyond this, Ben also assisted in the partnership close of Power Digital’s acquisition to Court Square Capital Partners.

Prior to Power Digital, Ben was the Director of Media Planning and Strategy at 3Q Digital, where he oversaw cross-channel strategy and implementation, working with enterprise level clients on global accounts. Preceding this role, Ben was the Performance Marketing Lead at Mering where he was responsible for team training, campaign strategy and stewardship and creative analysis. Before Mering, Ben was the Digital Marketing Manager at Salu where he focused mainly on analytics, reporting and data visualization.

Outside of marketing, Ben is also the owner and founder of Sigil Stone Publishing, which designs and produces best-selling tabletop roleplaying games.

Ben graduated from California State University, Sacramento with a Bachelor of Science in Business Administration and Marketing. Ben currently resides in San Diego and is a proponent of sustainability and continued technological advancement.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:15 PM Track 5: Panel: Decoding Incrementality: Harnessing it as the Key Metric for Retail Media Success

  • Discussing the effectiveness of incrementality as a retail media metric 
  • Understanding how to more accurately measure incrementality fir better ROI and business growth 
  • Sharing case studies and industry examples where prioritizing incrementality has led to successful outcomes in RM 

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda