Jack Riker

In a competitive retail landscape, making a strong first impression is crucial—but ensuring that initial splash creates ripples throughout the entire customer journey is even more important. This breakout session will explore performance marketing strategies for maximizing ROI by investing wisely in top-of-funnel marketing efforts. Learn how to capture attention through targeted personalization, identity resolution, and omnichannel engagement, turning early-stage leads into loyal, high-value customers. This expert panel will demonstrate how campaigns can drive high-intent traffic to your site and what strategies will convert that traffic with precision, leading to sustainable, profitable growth. Attendees will leave equipped with actionable insights to make their top-of-funnel investments not only impactful but also scalable and sustainable.