Irene Hwang | eTail Palm Springs

Irene Hwang

Irene Hwang

Vice President, Analytics and Customer Data Science, Data & AI Gap, Inc.
Irene Hwang
Irene Hwang is Vice President of Analytics at Gap Inc., where she leads data science, AI, and analytics across Gap, Old Navy, Banana Republic, and Athleta. Prior to joining Gap Inc, Irene held senior leadership roles at Nike, where she built global analytics teams and helped accelerate Nike's digital and DTC growth. Earlier in her career, Irene created Athleta's first strategy and analytics function during its rapid expansion from catalog to omnichannel retailer, shaping a customer-first culture and launching new business lines. Irene is known for connecting the dots across complex data ecosystems, synthesizing insights to take action and building high-performing teams. Irene received her BA and MBA from Stanford University and lives in Portland Oregon with her family.

Wednesday, February 25

4:20 PM Track 5: Panel: From Silos to Synergy—Unlocking the Power of Collaboration to Create Flawless Customer Experience

Seamless customer experiences come from breaking down internal silos and fostering collaboration across teams. When departments work together effectively, brands can deliver consistent, personalized journeys that delight customers at every touchpoint. This panel features industry leaders sharing strategies to unlock cross-functional synergy that drives loyalty and business growth by
  • Identifying key departments for cross-functional collaboration to gain a holistic view of your customer
  • Establishing shared goals and objectives to align teams towards a unified vision
  • Promoting a customer-first mindset organization-wide through training and dedicated CX champions
  • Eliminating visible barriers between channels, ensuring a smooth, integrated experience for your customers

Check out the incredible speaker line-up to see who will be joining Irene.

Download The Latest Agenda