Himanshu Shekhar

VP of Planning and Analytics Vuori

Himanshu Shekhar is VP of Planning and Analytics at Vuori. Over his thirty-year career, he helped lead strategy, analytics, and business intelligence teams at leading retailers like PVH Corp, Nike, and Ralph Lauren. Himanshu has helped top retailers develop effective data strategies that enable personalization at scale and maximize profitability, and excels at driving company transformations to be more data-driven.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM From (Data) Warehouse To Action: How Vuori Launched Personalized Marketing In Record Time by Hightouch

Vuori burst onto the leisurewear scene in 2015, and spent the pandemic years rapidly growing while quashing supply-chain issues. Customer experience in their marketing had been an afterthought, however, and communications felt generic and sometimes even spammy. Vuori knew they needed to build unified customer profiles, personalize their campaigns, and improve performance with A/B tests—fast. Learn how they accomplished this by giving their marketers self-service access to all of their data with Hightouch’s Composable CDP on Snowflake.

Audience learning objectives:

Understand simple strategies to start unifying customer profiles and personalizing retail marketing—even if your strategies have been 100% generic until now.
Discover how you can get initial value by personalizing with the data you already have
Learn about tools that help marketers self-serve access to your data, so they can act independently and iterate faster than ever before

Check out the incredible speaker line-up to see who will be joining Himanshu.

Download The Latest Agenda