Helena Hounsel

Head of Social & Community EO Products

Helena Hounsel is a sought-after brand and community builder specializing in launch strategy, company rebrands, and shaking things up. She regularly works behind the scenes to advise startups and growing companies on creative solutions, hiring, and managing social / brand / community strategies. She most recently lead the team at Brandless that inspired, engaged, and scaled an online community of 1M strong and growing. As the Head of Social and Community, she is constantly proud of the strong ties with Ambassadors and community members that can help bring a company to life. Today, she is solely focused on igniting the community fire behind the legacy brand at EO products. Inspired by nature, EO has successfully innovated plant-based and essential oil scented personal care for more than 25 years. They responsibly create beautiful products in their zero-waste facility to accentuate the essential experience of human connection: sensory connection with self, with others, and in the moment.