eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Helena Hounsel, Head of Social and Community at Brandless
Brandless Logo

Helena Hounsel


Head of Social and Community
Brandless

Check out the incredible speaker line-up to see who will be joining Helena.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Checklist Panel: Transcending From A Brand To A Community

With the abundance of choices available to today’s customers, what will make them choose your brand and remain loyal? Creating a community allows for customers to feel connected around a particular cause, lifestyle, life stage or even just a group of others who are passionate about the brand. Hear how Brandless and Reverb among others have made this shift and talk through ideas around:

  • Creating guided advice/steps as to how a product can enhance customers' lives 
  • Crafting stories to create connections: what is truth telling and on-brand versus what is brand-centric 
  • Understanding Generation Z and younger Millennials: the most connected generation (but actually the most isolated)
  • Creating community for customers who are from younger generations, and opening your brand to be a home for connections versus commerce