Helena Hounsel

Head of Social and Community
Brandless

Check out the incredible speaker line-up to see who will be joining Helena.

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Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

2:55 PM Checklist Panel: Transcending From A Brand To A Community

With the abundance of choices available to today’s customers, what will make them choose your brand and remain loyal? Creating a community allows for customers to feel connected around a particular cause, lifestyle, life stage or even just a group of others who are passionate about the brand. Hear how Brandless and Reverb among others have made this shift and talk through ideas around:

Creating guided advice/steps as to how a product can enhance customers' lives
Crafting stories to create connections: what is truth telling and on-brand versus what is brand-centric
Understanding Generation Z and younger Millennials: the most connected generation (but actually the most isolated)
Creating community for customers who are from younger generations, and opening your brand to be a home for connections versus commerce