Heather Petersen

Director of Digital Marketing Bassett Furniture Group

Heather Petersen, director of digital marketing at Bassett Furniture, has 18 years’ experience in the ecommerce/digital space in various industries. She has been responsible for driving ecommerce growth on various platforms while utilizing effective marketing strategies. Consumer expectations have increased as well as their exposure to new evolving media formats. She understands the consumer should be top priority and understanding their intent across channels and site behavior is key to building a successful omni-channel approach. Heather relies on key metrics and goal setting to determine success. Her history of having a fluid AB testing strategy has proven to be successful, driving growth in multiple businesses. Bassett Furniture has embraced AB testing and is focused on a results-oriented strategy. Preparing, testing and implementing the findings has allowed them to increase site engagement and ultimately drive incremental revenue.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Ezra Cohen, E-commerce Content Strategy Representative, Colavita

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand

Becki Relihan, Director, Retail & Rental, Blue Mountain Resort

Topic 4: Topic pending

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: topic pending

Ashley Newman, Director of Marketing + Communications, ZippyPaws

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda