eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Greg Fancher

SVP & Chief Information Officer

11:45 AM Keynote CTO/CIO Panel Discussion Remix: Prioritizing Your Commerce Tech Investments For The Biggest Sales Impact

The CTOs and CIOs of top retail companies are getting more attention than ever, as they siphon through technology to be lean, systematic, and strategic. They know they must avoid the “duct tape” method to be seamless is imperative. The leaders on this panel discuss how to prioritize budgets and tech implementation:
• Not applying tech for tech sake—evaluating the genuine, positive impact of technology on today’s consumer
• Assessing which tech can alleviate everyday frictions and building out tools that persuade and provide for the customer
• Experimentation: how to internally test at scale or select the right segmented customers before releasing the tech to a bigger audience base  
• Ensuring security and compliance when releasing the tech to your customers’ experience

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda