Geoff Sanders

Chief Marketing Officer Firstleaf

Geoff Sanders is the Chief Marketing Officer at Firstleaf, America’s #1 Awarded Wine Club, where he leads acquisition, retention, brand marketing, creative, public relations, and customer service. With over 15 years of marketing experience across digital and traditional channels, Geoff has managed $100MM+ marketing budgets and $300MM+ business unit P&Ls. His career spans roles at Fortune 50 companies like Citi, mid-size firms such as Gilt Groupe and Betterment, and DTC startups including Casper and Firstleaf. Geoff describes his "sweet spot" as combining marketing, data and technology to drive business performane. Geoff holds an MBA from the Kellogg School of Management and dual Bachelor’s degrees in Economics and Biology from MIT, and lives in Manhattan with his family.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:25 PM C Suite Retreat: Panel + Roundtable Discussions

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: We MUST Overcome the Silos: Pushing Past the Walls That Have Been Put Up Across Your Business

Pinpoint the departments you need to collaborate with in order to have an end to end picture of your customer
Create common objectives and organizational goals that help departments align
Instill the importance of customer experience across the organization with trainings and CX advocates
Make sure that your customer doesn’t see whatever seams might exist between the channels/silos

Check out the incredible speaker line-up to see who will be joining Geoff.

Download The Latest Agenda