Geoff Sanders

CMO Firstleaf

Geoffrey Sanders is the Chief Marketing Officer at Firstleaf, America’s #1 Awarded Wine Club. Geoff leads acquisition, retention, brand marketing, creative, consumer insights and customer service for Firstleaf, and manages Firstleaf’s DTC eCommerce P&L. Geoff joined Firstleaf in September 2020, and five months into this role, he was named to Forbes’ CMO Next 2021 list.

Prior to joining Firstleaf, Geoff was SVP of Growth & Analytics at Casper, as well as General Manager of Casper’s North America eCommerce business. He led the team responsible for customer acquisition and retention efforts spanning all paid media, website optimization, and CRM strategy & execution, and the enterprise analytics and data science function. He joined Casper in July 2018.

Geoff has over 15 years of experience in data-driven marketing, spanning the full customer lifecycle, all digital and traditional paid channels, owned media such as website optimization and email, and marketing technology and operations. His experience ranges from Fortune 50 corporations like Citi to DTC startups like Betterment, Gilt Groupe, and Casper. He also worked in marketing at Gillette, in corporate strategy and marketing at Capital One, and in strategy consulting at Mitchell Madison Group and Sapient.

Geoff received Bachelor of Science degrees in Economics and Biology from the Massachusetts Institute of Technology, and an MBA from the Kellogg School of Management at Northwestern University. He lives in Manhattan with his wife Debbie, son Ben, and daughter Sammie.

When not trying to keep up with his children, Geoff can be found watching NFL football, following computing and technology trends, reading historical and science fiction, and attempting to improve his photography skills.