Garland Page

Digital Marketing Manager
GSK

Check out the incredible speaker line-up to see who will be joining Garland.

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Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Panel Discussion: Celebrating A New World Of Search & Pushing Discovery Of Your Products

Consumers are shifting their preferences away from traditional advertising and looking more to referrals, social media posts and online searches. So how are you changing your search strategy to accommodate this shift? Panelists will look at the tools you need to spark discovery in this new environment. Discuss best practices for:

Evaluating what visual content is most effective to boost search and drive discoverability
Creating immersive content with AMP stories that can be easily found through search
Building a test and learn environment with search and measuring across social and content platforms
Educating and adjusting team initiatives to boost search values based on search measurement