Frederick has 20 years of experience building successful, large scale ecommerce companies. He played key roles in the startup, growth and acquisitions of both Bizrate/Shopzilla and NewCars.com. He built Dermstore from scratch and led it through the acquisition and integration with Intelligent Beauty and then through a second acquisition by Target Corp. He spent 4 years helping Dermstore and Target find the middle ground between nimble startup and Fortune 50 corporation. He is now applying that knowledge and experience as the CTO of Reformation, a fast-growing company that raises awareness around fashion’s impact on the environment and offers sustainable clothes that don’t look sustainable.
Check out the incredible speaker line-up to see who will be joining Frederick.
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