eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Frederick Clark

CTO Reformation

Frederick has 20 years of experience building successful, large scale ecommerce companies. He played key roles in the startup, growth and acquisitions of both Bizrate/Shopzilla and NewCars.com. He built Dermstore from scratch and led it through the acquisition and integration with Intelligent Beauty and then through a second acquisition by Target Corp. He spent 4 years helping Dermstore and Target find the middle ground between nimble startup and Fortune 50 corporation.  He is now applying that knowledge and experience as the CTO of Reformation, a fast-growing company that raises awareness around fashion’s impact on the environment and offers sustainable clothes that don’t look sustainable.

Check out the incredible speaker line-up to see who will be joining Frederick.

Download The Latest Agenda