eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Fred Perrotta, Co-Founder & CEO at Tortuga Backpacks
Tortuga Backpacks Logo

Fred Perrotta

Co-Founder & CEO
Tortuga Backpacks

Check out the incredible speaker line-up to see who will be joining Fred.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020

4:00 PM eTail Tonight: Engaging Customers And Driving Sales Along Their Path To Purchase

The path to purchase is consistently top of mind for digital retailers. Optimizing their path is critical to conversion, and ensuring obstacles are removed is key.  This session looks at ways to assist to the sale, driving engagement and ultimately get conversions. Learn from dynamic speakers from Tortuga Backpacks, Nordstrom, Lowe’s and Ferrero USA as they outline how to maximize the path to purchase: 

  • Building site experiences to make your brands relatable to your customers 
  • Exploring different ways to provide content to the customer in an interactive way: utilizing video, blogs and customer education strategies 
  • Recognizing your site is a ‘living’ document— learning how to be responsive to today’s online shopper 
  • Collecting customer data to provide detailed insights to help shape personalized interactions in the future