eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Erin Wallace, VP, Integrated Marketing at ThredUp
ThredUp Logo

Erin Wallace


VP, Integrated Marketing
ThredUp

Check out the incredible speaker line-up to see who will be joining Erin.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


2:55 PM Checklist Panel: Transcending From A Brand To A Community

With the abundance of choices available to today’s customers, what will make them choose your brand and remain loyal? Creating a community allows for customers to feel connected around a particular cause, lifestyle, life stage or even just a group of others who are passionate about the brand. Hear how Brandless and Reverb among others have made this shift and talk through ideas around:

  • Creating guided advice/steps as to how a product can enhance customers' lives 
  • Crafting stories to create connections: what is truth telling and on-brand versus what is brand-centric 
  • Understanding Generation Z and younger Millennials: the most connected generation (but actually the most isolated)
  • Creating community for customers who are from younger generations, and opening your brand to be a home for connections versus commerce