Ericka McCoy

CMO Resonate

Ericka McCoy is a global marketing executive experienced in building brands, facilitating growth and driving revenue in the high-tech, telecom, manufacturing, energy and hospitality sectors across North America, Europe and Asia.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

9:10 AM Innovation Theater: The Power of Personalization: Transforming Every Step of the Consumer Journey

The first interaction with your brand can make or break a consumer relationship. In this session, Resonate explores how AI-powered consumer data enables brands to craft hyper-personalized experiences from the very first touchpoint. Learn how to leverage rich psychographics, intent data, and real-time insights to tell a compelling story that resonates with consumers and drives loyalty. From strategy to execution, we’ll show you how to use data-driven personalization to turn first impressions into lasting connections.

The Importance of First-Touch Personalization
Leveraging AI for Personalization
The Role of Segmentation in Successful Campaigns
Challenges and Opportunities

Check out the incredible speaker line-up to see who will be joining Ericka.

Download The Latest Agenda