Eric del Valle

Director, eCommerce Onewheel // Future Motion

Eric is the Director of Ecommerce & Advertising for Future Motion which makes Onewheel, a self-balancing electric skateboard that has one tire. 300k users have ridden 150 million miles in 175 countries. With a high AOV of $1,100 and massive growth during the pandemic, Eric’s main focus has been (1) moving users from awareness to consideration and (2) evolving the leadership team from a sprint mindset to a method-driven organization. From years at Google and DTC startups, Eric has transformed Onewheel’s customer acquisition and UX by making behavioral psychology a guiding principle. Starting in a newly created role, he drove innovation by unifying internal and external teams around common goals; from graphic designers to developers to ad agency execs. In addition to being a lifelong boardsport enthusiast, Eric’s interests extend beyond the workweek with snowboarding, motorcycling, and mindfulness.