eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Eoin Comerford, GM, Outdoor // CEO at Walmart eCommerce // Moosejaw
Walmart eCommerce // Moosejaw Logo

Eoin Comerford


GM, Outdoor // CEO
Walmart eCommerce // Moosejaw

Check out the incredible speaker line-up to see who will be joining Eoin.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


12:35 PM Keynote: Moosejaw Madness: Building A Brand That People Will Love (And Possibly Hate)

Over the past 27 years, Moosejaw has grown to become one of the top outdoor retailers, thanks in part to its wacky and irreverent brand.  That brand voice has been nurtured and maintained from our first brick and mortar store in 1992 through retail expansion, explosive online growth, and acquisition by Walmart in 2017.  Creation of a brand voice may happen organically, but maintaining that voice doesn't happen by accident. Through years of insights and funny examples, this practical, actionable focused presentation will help you learn:

  • The key steps to defining a differentiated brand
  • The four critical elements to building and maintaining that brand over time
  • Why Moosejaw built the world's tallest moose!