Day 1: eCommerce And Omnichannel Growth Drivers
Tuesday, February 25th, 2020
Over the past 27 years, Moosejaw has grown to become one of the top outdoor retailers, thanks in part to its wacky and irreverent brand. That brand voice has been nurtured and maintained from our first brick and mortar store in 1992 through retail expansion, explosive online growth, and acquisition by Walmart in 2017. Creation of a brand voice may happen organically, but maintaining that voice doesn't happen by accident. Through years of insights and funny examples, this practical, actionable focused presentation will help you learn:
- The key steps to defining a differentiated brand
- The four critical elements to building and maintaining that brand over time
- Why Moosejaw built the world's tallest moose!