Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
Augmented and virtual reality have the potential to revolutionize the customer experience by enabling hyper-customization of product offerings and allowing customers to visualize products in the home environments. By 2020, Gartner, Inc. predicts that 100 million consumers will shop in AR online and in-store. With the advent of 5G connectivity, the use cases for VR and AR will explode, since the current slow download speeds of large 3D objects will no longer be an issue. Innovative startups like 6D.ai are already providing real-time 3D mapping on smartphones, allowing consumers to create a digital replica of their world in seconds without an internet connection. This “mirror world” or AR Cloud is immediately available for AR commerce applications. Customer experiences that adapt to your environment in real time are now possible.
With 5G and the promise of the AR Cloud retailers can build experiences in public places that are persistent across devices and immediately adapt to physical changes in the environment. You can think of walking through your backyard and having customized products presented in luminous 3D form hanging from tree limbs or placed perfectly between plants. You can even have AR advertisements superimposed on cars stopped at an intersection. Immersive experience will no longer rely on pre-set virtual spaces that can only work in customized spaces in stores. Now any object, wall, street, chair, or desk can become an interactive element for AR products.
In this session, we will review the state of the art in AR cloud technology and present various live demos of immersive shopping experiences that adjust and adapt in real time to the world around us.