February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Director of IT
What new insights can your marketing team glean from understanding the behavior of your customers in virtual and augmented reality? Eduardo has the answers. Attend this cutting-edge session to learn how to gather and analyze data from immersive e-commerce experiences. After, you will know how to make better branding decisions based on gaze, movement, and controller click data from your customers as they interact with your products in immersive experiences in 3D, virtual and augmented reality:
• Brand owners and retailers — 3D digital replicas of your products are a reality now, not in some distant future. How will you take ownership of this new “rich content” so that it enhances the customer’s path to purchase?
• Immersive 3D spaces allow you to create opportunities for purchase that could not possibly exist before. If you are the first to take advantage of these possibilities, you will create a better customer experience and transform the so called “moment of truth” so that a customer can select your product at a store even if it is out of stock.
• How could you possibly reach an intuitive conclusion like that by analyzing spreadsheets and clicking on pie charts?You just cant. Life happens in 3D. That’s why its only natural that we would understand customers’ intent and expectations more clearly in 3D environments.