eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Dre Madden, Sr. Director of Marketing, Digital Products & Channels at Rodan + Fields
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Dre Madden

Sr. Director of Marketing, Digital Products & Channels
Rodan + Fields

Check out the incredible speaker line-up to see who will be joining Dre.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020

12:40 PM Keynote Panel Remix: Resurfaced & Revitalized: Helping Your Customers To Reengage

Reengagement emails play a critical role in lifecycle marketing campaigns, and when faced with increased unsubscribe rates, retailers can face a number of risks including email deliverability issues or damage to your sender reputation.  Learn to turn your inactive subscribers into active subscribers in this dynamic panel, with digital marketing, email and Co-Founders from the skincare, travel and oral care industries. Learn trade secrets and leave with pages of notes to get your customers to reengage today.

  • Reviewing the biggest missteps retailers make that lead to unsubscribes
  • Evaluating reasons for disengagement: Time? Affinity? How to analyze the differences
  • Creating new customer interactions that are focused on re-engagement 
  • Thinking about how to “not scare them away”: Keeping them engaged long term