Domonique Brown | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Domonique Brown

Director, Customer Experience Liquid I.V.


Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

5:05 PM Fireside Chat: Achieving Truly Customer-Centric UX Design

  • Analyzing data on customer behavior, conducting user research and surveys to inform the design of your shopping experience 
  • Knowing your audience and creating relevant and compelling content 
  • Providing adequate customer support through chat, video, FAQ’s, etc. 
  • Testing continuously to ensure ease of navigation and a frictionless UX 

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: Progressing From One Size Fits All To Personalized Loyalty Programs

  • Tailoring loyalty program offerings based on individual customer preferences and behavior. 
  • Utilizing data analytics to segment customers and deliver personalized rewards and incentives. 
  • Implementing dynamic loyalty tiers and rewards structures to increase engagement and retention. 
  • Integrating personalized communication channels to enhance customer satisfaction and loyalty program effectiveness. 

Check out the incredible speaker line-up to see who will be joining Domonique.

Download The Latest Agenda