DJ Smith

Director of Strategy & Analytics La-Z-Boy Corporate

DJ Smith brings over 20 years of expertise in business development, strategic marketing, and international expansion. Currently serving as Director of Strategy & Analytics at La-Z-Boy, he leads innovative initiatives to drive the company’s long-term corporate vision. His recent achievements include establishing new sales channels to expand brand presence and creating partnerships that cater to niche markets, such as the RV recreation sector. A globally minded leader with experience managing cross-cultural teams, DJ is known for his ability to identify growth opportunities and implement transformative strategies. His work at La-Z-Boy and prior roles in companies like DENSO and FUTABA have earned him recognition as a thought leader in mobility, sales, and smart city innovations. DJ is a sought-after speaker, offering insights on go-to-market strategies, omni-channel development, and data-driven decision-making. He holds a Master of Science degree from Western Illinois University and certifications in Change Management and Asian Studies. DJ’s passion for collaboration and innovation inspires impactful solutions across industries.