Di Lyngholm

Director FUN.com

Dianna Lyngholm is the Director of Creative Services for FUN.com, where she leads Website Experience, Content and CRM. Working with licensing giants, such as Hasbro and Disney, Dianna and her teams also produce creative assets and curate marketing strategies to optimize seasonal revenue. She has 10+ years of experience building brand experiences online and off for large and medium sized companies.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

3:15 PM Panel: Driving Continued Loyalty With Tailored Shopping Experiences

Understanding the value of personalization in today’s crowded market
Determining the personalization tactics that drive long term retention
Using AI to find new ways to maximize real time personalization
Determining what your KPI’s should be an measuring success
Creating more relevant and personalized experiences with less reliance on hard to get customer data

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts

Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance

Hayley Zacharia, SEO Lead, Harley Davidson

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s

Topic 7: TBA

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: TBA

Ashley Newman, Director, Marketing & Communications, Zippy Paws

Check out the incredible speaker line-up to see who will be joining Di.

Download The Latest Agenda