Di Lyngholm | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Di Lyngholm

Director FUN.com

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc) 

Topic 2: A/B Testing on Your Websites 

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group  

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand  

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts 

Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance 

Hayley Zacharia, SEO Lead, Harley Davidson 

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media 

Di Lyngholm, Director, Creative Services & CX, FUN.com 

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models 

Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s 

Topic 7: TBA

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star 

Check out the incredible speaker line-up to see who will be joining Di.

Download The Latest Agenda