Day 1: eCommerce And Omnichannel Growth Drivers
Tuesday, February 25th, 2020
Putting the customer at the center is necessary and expected to be successful today. Insights drive the best innovations—Verizon is fueling a culture of curiosity by keeping a pulse on external mega trends, internal qualitative and quantitative data, as well as conducting root cause analytics. They are leveraging real time audience targeting to create relevant shopper journeys and unlock personal customer relationships.Their AI-led journey testing is driving continuous experience optimization which has led to strong customer engagement, satisfaction and favorable business economics.
Walk away with an understanding of how to:
- Determine the right data drivers for personalization with existing and dynamic data and models informed by explicit and implicit customer preferences, in session context, and environmental factors
- Use AI and audiences to deliver personalization at scale and speed
- Measure it and use deterministic and probabilistic data to guide decision making