eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Dell Hudman, Director, eCommerce & Digital Marketing at Filson
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Dell Hudman


Director, eCommerce & Digital Marketing
Filson

Check out the incredible speaker line-up to see who will be joining Dell.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


2:50 PM Panel Discussion: AI As The Power Player For Digital Development And Success

AI can be really effective in online and omnichannel retail, but does have limitations in certain contexts. This group panel will evaluate when and how to use it most effectively, not as a replacement for human interaction with customers, but as a way to enhance it.

  • Integrating AI to use for customer assistance for seamless and informative experiences 
  • Thinking about the balance of AI-tech integration with human touch 
  • Intensifying the focus on analytics and data efficiency—how marketers are using metrics to apply AI beyond just personalization 
  • Pattern recognition and predictive modeling to unlock human creativity and human-like intuition