Daniela Jurado is the Executive Vice President for North America at VTEX, where she leads the company’s strategic expansion, enterprise growth, and executive relationships across the region. Over her distinguished career, Daniela has partnered with global brands such as Adidas, Whirlpool, Miriade, OBI and others—building deep expertise across multiple verticals including fashion, DIY, electronics, home appliances, and more. Her tenure at VTEX spans three continents. Daniela previously served as General Manager for EMEA, where she successfully scaled operations and strengthened VTEX’s enterprise footprint, and held several leadership roles in Latin America supporting some of the company’s earliest multinational rollouts. In addition to her executive responsibilities, Daniela is an active voice in the global commerce community. She is a frequent speaker at leading industry conferences and private executive forums across North America, Europe, and Latin America, delivering insights on digital transformation, enterprise commerce strategy, and the future of B2C and B2B commerce.