Dan Sterling | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Dan Sterling

Senior Director, Sales Optimove

Dan Sterling is a MarTech industry veteran with over 10 years of experience leading revenue teams in CRM marketing, social media, and public relations technology for companies like Cision/PRNewswire and ListenFirst. He is currently the Senior Director of Sales at Optimove, helping marketers transform their customer journeys.

Monday February 24: Customer Loyalty Summit (retailer only)

9:10 AM CL: Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 


Table 3: Following the Red Thread: All Roads Lead to Retention

By virtue of the funnel being a funnel, all initiatives are connected and all roads lead to retention. Looking solely at channel or segment performance (like ROAS) is a luxury we no longer have, and all activities in the funnel need to support retention efforts as a first thought, not an afterthought. Yotpo equips eCommerce marketers with an accessible, integrated retention stack, designed to craft outstanding consumer experiences that maximize the lifetime value of every customer.  

  • Success doesn’t come from isolated wins: Balancing short term growth and long term retention goals, so you can effectively support CAC & LTV 
  • Cross-stage influence & feedback loops: Initiatives and insights from each stage of the funnel should and can inform and refind your retention strategy 
  • Measure what matters: Manage your metrics to build a robust retention machine

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Founder, Hernandez Creative Endeavors (HCE); Previously, Director of eCommerce, Felina 

Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Michael Epstein, Co-Founder & Co-CEO, PostPilot 


Table 7: Breaking Through the Noise: Winning Customers in the Age of Digital Fatigue

  • Cutting through digital clutter: With customers overwhelmed by email, ads, and social media, learn how to create standout campaigns that grab attention and drive action. 
  • Expanding your media mix: Explore innovative ways to go beyond traditional digital channels, increasing engagement by meeting customers where they’re paying attention. 
  • Amplifying your marketing funnel: Discover how multi-channel campaigns can seamlessly work together to strengthen top-of-funnel awareness and reignite dormant customer relationships. 
  • Real-world success stories: Dive into case studies of brands that have effectively leveraged new channels to break through digital fatigue and increase engagement 

Moderator: Matt Bogoroch, CEO, BirdseyePost 

Retail Moderator: Sam Factor, Sr. Ecommerce Manager, Restaurant Brands International 


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Liam Millward, Co-Founder, Instant 


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

11:40 AM CL: Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 


Table 3: Following the Red Thread: All Roads Lead to Retention

By virtue of the funnel being a funnel, all initiatives are connected and all roads lead to retention. Looking solely at channel or segment performance (like ROAS) is a luxury we no longer have, and all activities in the funnel need to support retention efforts as a first thought, not an afterthought. Yotpo equips eCommerce marketers with an accessible, integrated retention stack, designed to craft outstanding consumer experiences that maximize the lifetime value of every customer.  

  • Success doesn’t come from isolated wins: Balancing short term growth and long term retention goals, so you can effectively support CAC & LTV 
  • Cross-stage influence & feedback loops: Initiatives and insights from each stage of the funnel should and can inform and refind your retention strategy 
  • Measure what matters: Manage your metrics to build a robust retention machine

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Founder, Hernandez Creative Endeavors (HCE); Previously, Director of eCommerce, Felina 


Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Michael Epstein, Co-Founder & Co-CEO, PostPilot 


Table 7: Breaking Through the Noise: Winning Customers in the Age of Digital Fatigue

  • Cutting through digital clutter: With customers overwhelmed by email, ads, and social media, learn how to create standout campaigns that grab attention and drive action. 
  • Expanding your media mix: Explore innovative ways to go beyond traditional digital channels, increasing engagement by meeting customers where they’re paying attention. 
  • Amplifying your marketing funnel: Discover how multi-channel campaigns can seamlessly work together to strengthen top-of-funnel awareness and reignite dormant customer relationships. 
  • Real-world success stories: Dive into case studies of brands that have effectively leveraged new channels to break through digital fatigue and increase engagement 

Moderator: Matt Bogoroch, CEO, BirdseyePost 

Retail Moderator: Sam Factor, Sr. Ecommerce Manager, Restaurant Brands International 


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Liam Millward, Co-Founder, Instant


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

2:50 PM CL: Problem Solving Roundtable Rotations

2 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 


Table 3: Following the Red Thread: All Roads Lead to Retention

By virtue of the funnel being a funnel, all initiatives are connected and all roads lead to retention. Looking solely at channel or segment performance (like ROAS) is a luxury we no longer have, and all activities in the funnel need to support retention efforts as a first thought, not an afterthought. Yotpo equips eCommerce marketers with an accessible, integrated retention stack, designed to craft outstanding consumer experiences that maximize the lifetime value of every customer.  

  • Success doesn’t come from isolated wins: Balancing short term growth and long term retention goals, so you can effectively support CAC & LTV 
  • Cross-stage influence & feedback loops: Initiatives and insights from each stage of the funnel should and can inform and refind your retention strategy 
  • Measure what matters: Manage your metrics to build a robust retention machine

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Founder, Hernandez Creative Endeavors (HCE); Previously, Director of eCommerce, Felina 


Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Michael Epstein, Co-Founder & Co-CEO, PostPilot 


Table 7: Breaking Through the Noise: Winning Customers in the Age of Digital Fatigue

  • Cutting through digital clutter: With customers overwhelmed by email, ads, and social media, learn how to create standout campaigns that grab attention and drive action. 
  • Expanding your media mix: Explore innovative ways to go beyond traditional digital channels, increasing engagement by meeting customers where they’re paying attention. 
  • Amplifying your marketing funnel: Discover how multi-channel campaigns can seamlessly work together to strengthen top-of-funnel awareness and reignite dormant customer relationships. 
  • Real-world success stories: Dive into case studies of brands that have effectively leveraged new channels to break through digital fatigue and increase engagement 

Moderator: Matt Bogoroch, CEO, BirdseyePost 

Retail Moderator: Sam Factor, Sr. Ecommerce Manager, Restaurant Brands International 


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Liam Millward, Co-Founder, Instant


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda