Craig Poirier

Sr. Product Manager, Global eCommerce Dell

As a Senior Product Line Manager for Dell.com’s $4B Consumer and Small Business shopping experience, Craig Poirier oversees a product line encompassing product pages, ratings and reviews, and learn content. Additionally, he leads several site-wide programs, including chat, customer satisfaction, and PC as a Service. Within his four-year tenure in Dell.com starting in 2015, global customer satisfaction jumped from 55% to a record-high 65%. Much of that boost was credited to his first product, which was a deals platform he exponentially grew in less than two years from $24M to $180M revenue by combining agile product management principles with a customer obsession. In 2017, Craig was promoted to the role of Senior Product Manager and recognized with a Dell.com Platinum Award (top .1%), Gold Award (x2, top 4%), Silver Award (top 10%), and three annual Michael Dell Champion Awards. From there, he championed Dell’s first-ever PC as a Service Program, targeted at creating an unprecedented eCommerce shopping experience for the Small Business segment. As the program approached its customer-facing launch, Craig embarked on his current role as the Product Line Manager for products.

Prior to migrating into eCommerce at Dell, Craig served six years as an active duty United States Air Force Finance Captain, in which he earned a Meritorious Service Medal following a tour in Afghanistan. He holds a BA in Psychology from the University of Michigan and an MBA from the University of Texas. Craig’s passion for his current role comes as a result of the intersection of his past lives:  how people think (psychology), how businesses flourish (finance), and how customers think (eCommerce).